The 7C of the web site-Commerce

The web site above uses several dimension of commerce. One of it would be the registration. Below this particular web site is a registration form for the customer to fill up with. The form require customer to fill up some simple personal information.

https://financing.dell.com/financing/us_ca/app.aspx?itemtype=CFG&s=dhs&l=en&cs=19&c=us&doc=dpa_info&

Then, they have the important security statement to show the customer that the transaction is safe and secure. The statement are like below.

They also includes some other dimension like the Credit Card Approval and Order Through Affiliates.

The 7C of the web site-Connection

There is only one dimension of connection of Dell.com that is Links to sites. Picture above is a example of Links to sites in Dell.com which brought the visitor to another different web site.

The 7C of the web site-Comunication

The comunication from this web site takes two form which is Firm-to-user and user-to-firm. First, the web site use broadcast dimension to give a one-way information to the visitor. The example for this would be the FAQ service as shown below.

Second is the interactive comunication dimension. The web site provide a customer service web page so that users of their product could contact them directly. For example, the web page is shown below.

The 7C of the web site-Customisation

The dimension of Customisation of Dell.com is personalisation. From above we can see that the website also require visitors to log in to specify their own account. Members could customize our own setting or news update and even special member discount from Dell.com.

The website above is to sign up as a member of Dell.com. https://ecomm.dell.com/dellstore/myaccount/signup.aspx?c=us&l=en&s=dhs&cs=19

The 7C of the web site-Community

As shown above, this web site have the forum that allow the visitor to shares their opinion to the product and to shares their interest with others visitor. Therefore it can built a closer relationship between the visitor and the company.

The 7C of the web site-Content

The dimension of content of this web site contains offering mix and the appeal mix.

First is the Offering Mix. In this web pages they show some of the product, information, and prices to allow visitors knows more about their products shown as above.

Second is Appeal Mix. In this web page they
shows some of the special offer and promotion
of their products as shown at below.


In this web site,there are two types of content, which are reference content and current content. The example of reference content is about Dell history and background which are related factual material. This web site not need to update frequently, it only need update when they propose new product or offer.

The 7C of the web site-Context

This is the home page of Dell.com.The dimension of context if this web page is hybrid design which combinesboth functional and aesthetic dimensions. As what we can see in this web page they are using a lot of graphic and attractive colors to catch the visitor's attention.

http://www.dell.com